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As well as in the car industry, watch making masters are known by those few in search of the absolute best. In this very selective world where the elite rule, nobody speaks of mass production still less of productivity. Perfection is the only password !
Few miles away from Paris, Bernard Richards practices the superb watch making art passed down in his family. Night and day, with the help of his craftsmen, he turns and assembles the most complex parts that others can no longer manufacture. The luxury and watch making giants contract him for service or for his specialized know-how. most discreetly, to be sure.
After two years of mystery and experimentation, the first BRM watch was created. a beautiful and classic, powerful and sharp specimen. exceeding every expectation and surpassing all other fashionable models.
This impressive automatic chronograph is a concentrate combination of digital technology and expertise. Each manufacturing operation, from the selection of the best metals down to the case setting, is exceptional. The parts are never made by pending, only by removal of material. Thus their molecular structure is perfectly preserved. The manufacturing tolerances are closer to nanotechnology than to watch making !
BRM is a stroke of genius, an unclassifiable, unconventional item.
The success of BRM watches will not hinge on mass production. Quality, not quantity, is our goal.
Luxury to Bernard Richards means "technical skills and perfection in all stages of manufacture"
- Instead of lugs rammed in the case-piece, we manufacture each element separately, whence the great difficulty of adding the lugs by screwing them onto the case. Thus it is possible to assemble different materials and colors (black titanium case, polished stainless steel lugs/grey titanium case, polished stainless-steel lugs.).
- The cases are manufactured from 3m2 long bars of titanium, whereas the majority of competitors use a simple 16 to 18 mm thick ramming. This technical wizardry is expressed in figures with 18 different case parts instead of the usual 2 or 3.
- The strap buckle consists of no less than 12 components instead of the 3 currently present in other up-market watches.
- More than 20 tracings are necessary for the accomplishment of the watch dial.
- For the hands, instead of resorting to any of the hundreds of possibilities offered by subcontractors, Bernard Richards created ornamented hands that are fit for only the most beautiful watches, like beautiful toe boards created by the transalpine automobile industry.
- The assembly screws of the watch are also specific. Composed of three holes, their manufacturing requires almost 12 times more time than that of other competitors.
- All the major operations - fitting, assembling, setting and polishing- are performed by hand.
. Points of sale at 00 33 1 61 02 00 25
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